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Palletline logistics business MWT helps keep the drinks flowing at Real English drinks distillery


MWT Ltd, part of Palletline Logistics, has been working alongside Real English Drinks Distillery (REDD), a bespoke spirits business since 2019.  The producer of award-winning gins, vodkas, rums and cocktails REDD is a highly valued and distinguished brand in the English craft drinks sector and recognised for creating premium iconic products. 

Since the two businesses first joined forces, they have gone from strength to strength, with MWT substantially increasing its revenue and REDD becoming the producer for the fastest growing spirits brand in the UK.  The two companies have worked in tandem to fuel growth, adopting a flexible and adaptable approach towards achieving their shared goals. 

Douglas Howard and Chief Executive of Real English Drinks Distillery commented: “Thinking outside the box and a continued programme of investment has been integral to creating a successful partnership through which the REDD brand has achieved exponential growth. 

“Our delivery arm has been a key component to our success since we set up shop and when it comes to delivery, we have absolutely no stress. It is a seamless operation. MWT has an impeccable delivery record and went above and beyond to help us achieve consistent growth year on year. 

“In many ways they have very much been an extension of our business and as such allowed us to concentrate solely on continuing to develop our products for our customers, which really is a measure of the partnership.” 

Paul Elson, Managing Director of Palletline Logistics also said: “From the outset the relationship between ourselves and REDD has exceeded that of a simple supplier, customer relationship. The two companies have worked as one to each other’s benefit in order to create a unique partnership which has not only fuelled our own growth, but also facilitated REDD’s increased brand presence within the sector. 

“We invested £300,000 into expanding and developing its site, as well as doubling our fleet, to provide greater warehousing and full load services to accommodate REDD’s increased volumes. Throughout the course of the partnership, we also increased our headcount, implemented a dedicated customer services department and invested significantly to improve operational efficiencies. 

“We were delighted to have our thriving partnership recognised in winning last year’s Partnership Award at the Motor Transport Awards and look forward to continued success for many years to come.”

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